Now In Stock
For a limited time, we now have Men's and Women's EVO Speedgoats by Hoka. Time to set a new PR!Shop Now
Upcoming Store Events
Check out our calendar for all of our upcoming events in-store, on the trail and around Texas.Check out events
Gear Up for Summer Adventures
New arrivals are coming in weekly to beat the heat and stay out on the trails.Check out what's new
Exclusive Members Program
We created the Austin Trail Running Company membership to give thanks to all of you – the enormous, hospitable community of Texas trail runners. A lifetime of discounts on products, massages, early access to in-store events and tons more.Join Now!
Texans at Heart
Austin Trail Running Company is a locally owned specialty run store, founded in 2014. More than a retail shop, it’s become a community hub to gather and tell stories, dream big or celebrate recent accomplishments. From nature hikes to ultra-distance adventures, our goal is to help our guests discover the joy that comes from a life lived outdoors.
Lessons Learned from a Pro: A recap of our evening with Paul Terranova
If you haven’t already heard of Paul Terranova and you’re into trail and ultra running, than you definitely have now! Paul is a seasoned veteran of endurance sports and has been competing in the Ironman and now ultra racing season for well over a decade. He is the only person to the Grand Slam of ultra running […]
Rob Goyen: Race Director for Trail Racing Over Texas
For this week’s interview, we are featuring another Texas Race Director, Rob Goyen. Rob and his wife Rachel own and direct all of the “TROT” (22 of them!) races each year. Based in Katy, their calendar spans from East Texas, through the Hill Country and out to El Paso. Rob began race directing back in […]
An Interview with Michelle Hittner! Founder of Austin Massage Company
Austin Massage Company has been a part of our store community for a year now. We love having Michelle’s team share our space, so this is a long overdue interview with the Boss Lady herself. In addition to being a therapist, Michelle Hittner also has a diverse athletic background which gives her a discernable edge […]