Now In Stock
For a limited time, we now have Men's and Women's EVO Speedgoats by Hoka. Time to set a new PR!Shop Now
Upcoming Store Events
Check out our calendar for all of our upcoming events in-store, on the trail and around Texas.Check out events
Gear Up for Summer Adventures
New arrivals are coming in weekly to beat the heat and stay out on the trails.Check out what's new
Exclusive Members Program
We created the Austin Trail Running Company membership to give thanks to all of you – the enormous, hospitable community of Texas trail runners. A lifetime of discounts on products, massages, early access to in-store events and tons more.Join Now!
Texans at Heart
Austin Trail Running Company is a locally owned specialty run store, founded in 2014. More than a retail shop, it’s become a community hub to gather and tell stories, dream big or celebrate recent accomplishments. From nature hikes to ultra-distance adventures, our goal is to help our guests discover the joy that comes from a life lived outdoors.
What’s It Like to be a Race Director? – An Interview With Chris McWatters of Tejas Trails
Hey y’all Philip here. I reached out to Chris McWatters recently, because we at ATRC love the Tejas Trails racing organization, and I thought would be helpful to have a little peek behind the scenes at what drives a person to direct races and bring life changing experiences to people out on the trails. The […]
Trail Review: Brushy Creek Sports Park
Yesterday Austin Dirt Runners hosted an introduction to trail running on one of my favorite trail systems: Brushy Creek Sports Park. I think this is one of the best trail systems in the Austin area, especially for those of y’all who are just starting the sport and are worried about getting lost, turning an ankle, […]
Running as a Labor of Love
Yesterday was Labor Day. It’s a day that celebrates the advances of organized labor as well as the hard paid labor that people of this country perform every day. America is one of the hardest working developed nations on Earth, so it’s right and just that we take a day not just for shopping, but […]