Upcoming Store Events
We have in store and community events going on all year. We're also present all over Texas at various races!Check out events
Exclusive Members Program
We created the annual Austin Trail Running Company membership to give thanks to all of you – the enormous, hospitable community of Texas trail runners for supporting our shop as we continue to grow.Join Now!
Texans at Heart
Founded in Austin, Texas, we live here, run here and support the Texas trail community from East Texas through El Paso. The Austin Trail Running Co. loves the Texas independent spirit of hard-work, grit and the ability to have a good time. Our shop is a community hub for runners to gather and tell stories, dream big or celebrate recent accomplishments.
La Sportiva Unika vs. Hoka Evo Mafate
I coach and I run. Lots. I run in a lot of shoes. The tubs in my basement reflect this and Goodwill loves me. So thank you shoemakers and my wallet thanks you too. I live in North Idaho where It is steep and rocky with teasers of single track and enough Forest Service roads [...]
Hydration Packs, Belts & Bottles for 2018
(Before I get started, I just wanted to let y’all know that we have a hike tomorrow at 6:30pm starting from the 183A fitpark, and a run Thursday, 6:30pm at the Hill of life. Pam will also be at the next Capt’n Karl’s race with hydration gear amongst other things, so look out for us […]
Celebrating 4th July
Hey ATRC folks, Philip again. Another July 4th is upon us. And in recognition of the founding of our republic, I want to tell y’all about my curious experience about a week and a half ago, the day before I ran my big race in South Dakota. About a week and a half ago, my […]