Now on the wall
Lems Mesa are zero drop minimalist shoes for running, training & looking good.Give us a shout
Upcoming Store Events
Check out our calendar for all of our upcoming events in-store, on the trail and around Texas.Check out events
Gear Up for Winter Adventures
New arrivals are coming in weekly to keep you out on the trails.Check out what's new
Exclusive Members Program
We created the Austin Trail Running Company membership to give thanks to all of you – the enormous, hospitable community of Texas trail runners. A lifetime of discounts on products, massages, early access to in-store events and tons more.Join Now!
Texans at Heart
Austin Trail Running Company is a locally owned specialty run store, founded in 2014. More than a retail shop, it’s become a community hub to gather and tell stories, dream big or celebrate recent accomplishments. From nature hikes to ultra-distance adventures, our goal is to help our guests discover the joy that comes from a life lived outdoors.
La Famiglia Sportiva
La Sportiva is our top-selling brand in the store and for good reason—they make some of the best-performing and most durable shoes on the market for trail running. This outdoor gear maker has been referred to as a “hidden gem” in the market, so we’re shining a spotlight on why it’s one of our favorites. A […]
Meet Aaron Ortega!
Interview with Aaron Ortega ATRC: How did you get started in (trail) running? AO: I started my web design and development company in 2009 and that lead to a general decline in my physical health. After the business started somewhat sustaining itself in 2013, I decided to make a change and started a diet […]
Altitude Preparation for Lowlanders
On Friday, January we held an in-store Skype session with ultra running coach & altitude training expert Chantelle Robitaille. We learned a ton and thought we should share: 1. Some fun facts about oxygen At higher elevations, the air doesn’t have “less” oxygen–the relative amount of oxygen in the air always remains the same, no matter the elevation, […]