Upcoming Store Events

We have in store and community events going on all year. We're also present all over Texas at various races!

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Exclusive Members Program

We created the annual Austin Trail Running Company membership to give thanks to all of you – the enormous, hospitable community of Texas trail runners for supporting our shop as we continue to grow.

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About Us

Texans at Heart

Founded in Austin, Texas, we live here, run here and support the Texas trail community from East Texas through El Paso. The Austin Trail Running Co. loves the Texas independent spirit of hard-work, grit and the ability to have a good time. Our shop is a community hub for runners to gather and tell stories, dream big or celebrate recent accomplishments.

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Recent Articles

Chattanooga 100 Trail Race

Running Chattanooga 100 By Tehra Wieck (with subtle commentary from Pam) Chattanooga 100 was memorable right from the start.  Before Pam and I even got to packet pickup or the lodge at the state park, I was pulling off some backwood Alabama road to make an emergency pit stop behind some gas tank.  Ah, this […]

Is There Such a Thing as Wilderness?

“A wilderness… is hereby recognized as an area where the earth and its community of life are untrammeled by man, where man himself is a visitor who does not remain.” – A quote that I don’t really believe anymore.   I just got done with a weekend working a booth in the Franklin Mountains. The very […]

La Sportiva Unika vs. Hoka Evo Mafate

I coach and I run. Lots. I run in a lot of shoes. The tubs in my basement reflect this and Goodwill loves me. So thank you shoemakers and my wallet thanks you too. I live in North Idaho where It is steep and rocky with teasers of single track and enough Forest Service roads [...]

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