About Us
Texans at Heart
Austin Trail Running Company is a locally owned specialty run store, founded in 2014. More than a retail shop, it’s become a community hub to gather and tell stories, dream big or celebrate recent accomplishments. From nature hikes to ultra-distance adventures, our goal is to help our guests discover the joy that comes from a life lived outdoors.
The Latest
Recent Articles
La Famiglia Sportiva
La Sportiva is our top-selling brand in the store and for good reason—they make some of the best-performing and most durable shoes on the market for trail running. This outdoor gear maker has been referred to as a “hidden gem” in the market, so we’re shining a spotlight on why it’s one of our favorites. A […]
Meet Aaron Ortega!
Interview with Aaron Ortega ATRC: How did you get started in (trail) running? AO: I started my web design and development company in 2009 and that lead to a general decline in my physical health. After the business started somewhat sustaining itself in 2013, I decided to make a change and started a diet […]
Altitude Preparation for Lowlanders
On Friday, January we held an in-store Skype session with ultra running coach & altitude training expert Chantelle Robitaille. We learned a ton and thought we should share: 1. Some fun facts about oxygen At higher elevations, the air doesn’t have “less” oxygen–the relative amount of oxygen in the air always remains the same, no matter the elevation, […]