Our Story

Austin Trail Running Co.


The Austin Trail Running Company is a locally owned specialty run store. We support and honor the competitive, amateur spirit of running, both on and off the trails; as well as all types of athletes that dedicate themselves to the pursuit of personal excellence through running, hiking and fitness.


Founded in Austin, Texas, we live here, run here and support the Texas trail community from East Texas through El Paso. We love the Texas independent spirit of hard-work, grit and the ability to have a good time. Founded in 2014 as a pop-up shop traveling around to trail races, due to popular demand our flagship store opened in January 2016 in North Austin. Our shop has become a community hub for runners to gather and tell stories, dream big or celebrate recent accomplishments.


We created the annual Austin Trail Running Company membership to give thanks to the enormous, hospitable community of Texas trail runners for supporting our shop as we continue to grow.

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